1,000 Blue Balloons Go By

Keep your eyes peeled for a big blue balloon floating around your neighborhood: it may have Jack White’s new single attached to it. On Sunday, the ex-White Stripes frontman launched 1,000 helium balloons, each carrying a flexi-disc record of his unreleased single “Freedom at 21,” at his Third Man Records headquarters in Nashville.

Attached to each balloon is a custom postcard with instructions for the finders to submit photos, the location and the date on which the record was discovered. You can then go online to see where all the balloons were found at ThirdManRecords.com/Balloon.

“Freedom at 21” is included in the track list for White’s upcoming solo debut, Blunderbuss, due in stores on April 24.