Eric Hagen of Burlington, Vermont, has started a new cab company called Recession Ride. The slogan on the back window says, “Pay what you want!” Hagen says, “When we get to the destination, people say, ‘What do I owe you?’ And I’ll say, ‘Pay what you want!’ But it’s a concept people have difficulty wrapping their heads around. So I just say, ‘Be fair.’ Most people figure out that they can save a few bucks and still be fair. I’m being generous by taking a fixed price out of the equation, so people are usually generous in return.”
Tuesday, August 4, 2009
Recession Ride
Eric Hagen of Burlington, Vermont, has started a new cab company called Recession Ride. The slogan on the back window says, “Pay what you want!” Hagen says, “When we get to the destination, people say, ‘What do I owe you?’ And I’ll say, ‘Pay what you want!’ But it’s a concept people have difficulty wrapping their heads around. So I just say, ‘Be fair.’ Most people figure out that they can save a few bucks and still be fair. I’m being generous by taking a fixed price out of the equation, so people are usually generous in return.”
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment