Thursday, July 22, 2010

Xmas comes (too) early!

Target plans to kick off the Christmas shopping season with a one-day sale on Friday (tomorrow). They'll be selling Phillips Blu-Ray players for $99.99. The 24-hour sale, which starts at 3 a.m. Eastern time, will not be advertised in Target stores. Toys R' Us and Sears are also going online with pre-Christmas sales. Toys R' Us is having a Cyber Monday sale on July 26th.

Sears also plans to play Christmas music in their stores through Sunday. Many other stores won't be playing Christmas music because research shows consumers don't want to hear the holiday songs until at least mid October. Studies show 40% of holiday shoppers make up their mind about big ticket purchases in early fall.

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