Dallas strip clubs are paying taxi drivers $5-$10 a head to bring Super Bowl visitors directly to their clubs.
The NFL is giving the winning Super Bowl team a $5,000 per ring allowance for up to 150 rings.
At $3 million per 30-second commercial, Fox stands to make $250 million from its Super Bowl advertising
The NFL is spending $6 million on Super Bowl security and has hired more than 1,200 employees from private security companies to support military personnel and local law enforcement.
Electronic Arts, the makers of the Madden NFL 11 video game, are out with their annual Super Bowl prediction. They've played Super Bowl XLV and say the Pittsburgh Steelers will intercept an Aaron Rodgers pass late in the game and beat the Green Bay Packers 24-20.
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