Friday, October 1, 2010

Carmakers Cover-up

This year's Paris auto show is sporting a new trend. Gone are the days of teeny-weeny bikini clad models slinking between shiny chrome. The automakers have turned their sights to producing more fuel efficient and green automobiles and feel that reaching the new breed of consumer required a more modest, tailored and educated approach to showcasing their new rides. This year, there are a mix of female and male hosts (not called models) who do not just stand beside the auto they are presenting and wave their hands like Vana White. Instead, they are dressed in designer duds and briefed on the specs of what they are showcasing so they may speak in an educated manner while present as well as while working the booth and chatting up potential customers. Some changes that were reported::


  • Renault's hostesses wore knee-length yellow dresses with short sleeves.

  • Hyundai featured hostesses in tailored white dresses with a black belt and matching white jacket.

  • Peugeot's futuristic black-and-white stand featured male and female models in casual suits with open-necked shirts and short black dresses.

  • Nissan's stand featured a model in a loose-fitting pale blue one-shouldered dress.

  • Lamborghini had three models in skintight strapless silver dresses, slit to the thigh.

Read more HERE

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